WordPress Optimization

Optimization of a website is an essential activity that every developer should undertake. If you have a high traffic website or a simple blog on low cost shared hosting, in every case, it is recommended to optimize your site. WordPress has various means to optimize its site. In this chapter, you will learn about the different perspective of optimizing your WordPress site.

Optimized Performance Factor

There are a variety of factors that affect the performance of a WordPress based site or blog. These factors include the type of hosting and hosting environment, the number of servers used, WordPress configuration, hardware capability, software version, number of graphics, and its size. Let us understand each of them.

  • Virtual Hosting and Dedicated servers: In such a hosting scenario, you will control your own server. The server may be a dedicated or collection of multiple virtual servers with the same physical hardware.
  • Number of Servers: When you have to deal with very heavy traffic conditions, it may be necessary to use multiple servers. WordPress's database can be easily moved to another server and only needs a small change in the config file.
  • Hardware Performance: The potential of your hardware will have an enormous impact on your site's performance. Different factors affecting are the processors' number, the processor's speed, memory availability, and disk space.
  • Geographical distance: The distance between your servers with the website visitors also impacts WordPress's performance. A Content Delivery Network (CDN) can reflect static files (like images) across various geographic regions so that your site is always available irrespective of any disaster and can perform well.
  • Server Load: The quantity of traffic on the server and its handling or configured to handle such load will have a vast impact. Offensive traffic and attacks like the login MITM, image hotlinking, Brute Force attacks, or DoS attacks can boost server load. Hence, it is essential to identify and then block these attacks.
  • Software version and performance: Make sure you have the latest software and are up to date because updates are essential, as software upgrades come with bug fixes and enhance performance.
  • Size of your graphics and multimedia files: Make sure your images and posts are optimized for the web that will effectively eat the user's bandwidth and increase your search engine ranking.

WordPress Site Performance Improvement Techniques

Optimization can be done side-by-side with these simple methods, which you can quickly and directly affect performance. These are:

  • First of all, you can reduce the number of plugins for your site. You need to remove unnecessary and unused plugins.
  • You can also optimize your site content (like images, audio files, videos, etc.) for your site and eradicate or take out needless and junk content from your site. You can furthermore diminish the file size that will make these multimedia content loads faster.
  • Optimizing WordPress can also be accomplished through hardware efficiency when your host is residing in SSD drives.
  • It is recommended not to run a DNS on your WordPress server. Rather you can make use of a commercial service for DNS such as Amazon's Route 53.

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